Kraft Singles Soup Dumplings

KRAft singles soup dumplings

Kraft Singles took one of America’s most beloved comfort food pairings, grilled cheese and tomato soup and turned it into a single bite. We partnered with Shirley Chung known for blending Eastern and Western flavors to reimagine grilled cheese and tomato soup as a Chinese style soup dumpling. The limited time launch sold out, landed on the menu at Ms. Chi Café, and generated 468 million earned impressions.