claussen claws
Claussen's iconic refrigerated jar is one of its biggest brand assets, but grabbing a pickle usually means sticking your fingers into the brine. Messy fingers are simply part of the pickle experience. What if your nails were designed for pickle retrieval? Less fishing. More spearing.
We partnered with celebrity nail artist Ashley Crowe (ASTROWIFEY) to create Claussen Claws a custom set of pickle-inspired nails featuring a functional spear tip that lets fans snag a pickle straight from the jar. By merging an iconic beauty trend with an iconic food brand, we created content that felt native to social while solving a surprisingly relatable problem.